How strategic branding transformed Bri's imaginative vision into a tangible, enchanting brand identity for Moonangel Creations.

Bri, the creative behind Moonangel Creations, sought to establish a brand that authentically reflected her unique blend of witchy whimsy and ethereal artistry. She needed a brand identity that captured the essence of her handmade goods and resonated with her target audience.

Bri's creative vision was vibrant but lacked a cohesive brand strategy and visual expression. She required assistance in translating her intricate artistic style into a recognizable and compelling brand.

I collaborated closely with Bri to develop a brand from its initial ideation to its final execution. This involved:

1. Archetype Discovery
Identifying the "Creator" archetype as the foundation of Moonangel Creations emphasizes the brand's commitment to transforming imagination into tangible, enchanting products.

2. Visual Identity Creation
Designing a full logo suite and a custom angel illustration that captured the delicacy and uniqueness of Bri's artistry. The visual elements mirrored the kitschy, witchy, and ethereal nature of her handmade goods.

3. Brand Positioning Refinement
Articulating Moonangel Creations' unique positioning: offering enchanting, ethereal, and handmade eccentric goods that inspire creativity and individuality, crafted with love and intention.

Moonangel Creations now possesses a distinct and captivating brand identity that perfectly encapsulates Bri's artistic vision. The brand effectively communicates the whimsical and ethereal nature of her handmade goods, attracting customers who appreciate unique, ethically crafted creations. The custom angel illustration and logo suite establish a recognizable and memorable brand presence, fostering a strong connection with Moonangel's community. Bri's vision was brought to life through a brand that is as unique and magical as her creations.